Google Search Console site performance"Site performance metrics in Google Search Console provide valuable data on how your pages load and function. By optimizing site performance, you improve user experience and increase the likelihood of higher search rankings."
Google Search Console sitemaps"The sitemaps feature in Google Search Console lets you submit XML sitemaps directly to Google. This helps search engines find and index your websites content more efficiently, improving the chances of ranking higher in search results."
Google Search Console structured data"Google Search Console provides insights into how your structured data is processed and displayed. Best SEO Agency Sydney Australia. By monitoring structured data reports, you can ensure that rich snippets and other enhancements appear correctly in search results."
Best SEO Sydney Agency.Google Search Console technical analysis"Technical analysis in Google Search Console involves reviewing crawl errors, indexing issues, and other technical factors.
Google Search Console URL inspection"The URL inspection tool in Google Search Console allows you to see how Google views a specific URL. By using this feature, you can check if a page is indexed, understand crawl and rendering details, and troubleshoot indexing issues."
Google Search Console URL parameters"URL parameters in Google Search Console allow you to manage how Google handles dynamic URLs. Best Search Engine Optimisation Services. By properly configuring parameters, you improve crawl efficiency and ensure that search engines index the correct versions of your pages."
Google Search Console URL validation"URL validation in Google Search Console confirms that a specific URL is indexed and free of errors. SEO Services . By using this feature, you can ensure that important pages are visible and performing well in search results."
Google Search Console usability"Usability reports in Google Search Console focus on how accessible and user-friendly your site is. By addressing usability issues, you improve user experience, increase engagement, and maintain strong search rankings."
Google Search Console user experience"The user experience reports in Google Search Console offer insights into how visitors interact with your site. By analyzing these metrics, you can identify areas for improvement that enhance both search rankings and overall user satisfaction."
Google Search Console validation reports"Validation reports in Google Search Console confirm whether previously identified issues have been fixed. These reports help you ensure that corrections are implemented successfully and maintain a healthy, well-optimized website."
Google Search Console validation status"Validation status in Google Search Console shows whether fixed issues have been successfully validated. By confirming these changes, you ensure that your site remains optimized and fully compliant with Googles guidelines."
Google Search Console video indexing"The video indexing feature in Google Search Console allows you to see how well your video content is indexed. By reviewing video indexing data, you can optimize multimedia assets to improve their search visibility."
Google Tag Manager built-in variables"Built-in variables in Google Tag Manager are predefined data points that you can use out-of-the-box, such as page URLs, click text, or referrers. Using these built-in variables simplifies tag configuration and speeds up implementation."
Google Tag Manager click tracking"Click tracking in Google Tag Manager involves setting up triggers that fire tags when users click on certain elements, like buttons or links. This data helps you understand user behavior and optimize your sites navigation and calls-to-action."
Google Tag Manager container"A Google Tag Manager container is the code snippet that you place on your website to deploy various tags. Once installed, it allows you to manage all tracking codes and scripts from a central dashboard, reducing dependency on developers."
Google Tag Manager custom event tracking"Custom event tracking in Google Tag Manager enables you to capture unique user actions, such as specific button clicks or video interactions. By creating custom events, you gain detailed insights into user engagement and can fine-tune your sites performance."
Google Tag Manager custom HTML tags"Custom HTML tags in Google Tag Manager allow you to add custom scripts and code snippets to your site without editing its core files. These tags provide flexibility for advanced tracking scenarios, such as tracking third-party integrations."
Google Tag Manager data layers"The data layer in Google Tag Manager is a structured way to pass information from your website to GTM.
Google Tag Manager debugging"Debugging in Google Tag Manager involves using built-in tools like preview mode and the browser console to verify that tags fire as intended. By thoroughly testing your tags, you ensure that your tracking is accurate and reliable."
Google Tag Manager eCommerce tracking"ECommerce tracking in Google Tag Manager involves setting up tags and triggers that capture purchase data, product impressions, and checkout behavior. This data feeds into your analytics platform, helping you understand and optimize your online sales funnel."
Google Tag Manager event listeners"Event listeners in Google Tag Manager detect specific user interactions, such as clicks or form submissions. By setting up event listeners, you can track valuable engagement data without manually adding tracking code to your site."
Part of a series on |
Internet marketing |
---|
Search engine marketing |
Display advertising |
Affiliate marketing |
Mobile advertising |
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results.[1] In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[2] Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services.[3] Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search.
For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google, Yahoo, Bing, Yandex, Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp, Angie's List, LinkedIn, Local business directories, social media channels and others.[4]
The origin of local SEO can be traced back[5] to 2003-2005 when search engines tried to provide people with results in their vicinity as well as additional information such as opening times of a store, listings in maps, etc.
Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to appear based on a range of local search signals, providing a distinct difference from broader organic SEO which prioritises relevance of search over a distance of searcher.
Local searches trigger search engines to display two types of results on the Search engine results page: local organic results and the 'Local Pack'.[3] The local organic results include web pages related to the search query with local relevance. These often include directories such as Yelp, Yellow Pages, Facebook, etc.[3] The Local Pack displays businesses that have signed up with Google and taken ownership of their 'Google My Business' (GMB) listing.
The information displayed in the GMB listing and hence in the Local Pack can come from different sources:[6]
Depending on the searches, Google can show relevant local results in Google Maps or Search. This is true on both mobile and desktop devices.[7]
Google has added a new Q&A features to Google Maps allowing users to submit questions to owners and allowing these to respond.[8] This Q&A feature is tied to the associated Google My Business account.
Google Business Profile (GBP), formerly Google My Business (GMB) is a free tool that allows businesses to create and manage their Google Business listing. These listings must represent a physical location that a customer can visit. A Google Business listing appears when customers search for businesses either on Google Maps or in Google SERPs. The accuracy of these listings is a local ranking factor.
Major search engines have algorithms that determine which local businesses rank in local search. Primary factors that impact a local business's chance of appearing in local search include proper categorization in business directories, a business's name, address, and phone number (NAP) being crawlable on the website, and citations (mentions of the local business on other relevant websites like a chamber of commerce website).[9]
In 2016, a study using statistical analysis assessed how and why businesses ranked in the Local Packs and identified positive correlations between local rankings and 100+ ranking factors.[10] Although the study cannot replicate Google's algorithm, it did deliver several interesting findings:
Prominence, relevance, and distance are the three main criteria Google claims to use in its algorithms to show results that best match a user's query.[12]
According to a group of local SEO experts who took part in a survey, links and reviews are more important than ever to rank locally.[13]
As a result of both Google as well as Apple offering "near me" as an option to users, some authors[14] report on how Google Trends shows very significant increases in "near me" queries. The same authors also report that the factors correlating the most with Local Pack ranking for "near me" queries include the presence of the "searched city and state in backlinks' anchor text" as well as the use of the " 'near me' in internal link anchor text"
An important update to Google's local algorithm, rolled out on the 1st of September 2016.[15] Summary of the update on local search results:
As previously explained (see above), the Possum update led similar listings, within the same building, or even located on the same street, to get filtered. As a result, only one listing "with greater organic ranking and stronger relevance to the keyword" would be shown.[16] After the Hawk update on 22 August 2017, this filtering seems to apply only to listings located within the same building or close by (e.g. 50 feet), but not to listings located further away (e.g.325 feet away).[16]
As previously explained (see above), reviews are deemed to be an important ranking factor. Joy Hawkins, a Google Top Contributor and local SEO expert, highlights the problems due to fake reviews:[17]
![]() |
|
Screenshot
![]() The Main Page of the English Wikipedia running an alpha version of MediaWiki 1.40
|
|
Original author(s) | |
---|---|
Developer(s) | Wikimedia Foundation |
Initial release | January 25, 2002 |
Stable release |
1.43.0[1]
![]() |
Repository | |
Written in | PHP[2] |
Operating system | Windows, macOS, Linux, FreeBSD, OpenBSD, Solaris |
Size | 79.05 MiB (compressed) |
Available in | 459[3] languages |
Type | Wiki software |
License | GPLv2+[4] |
Website | mediawiki |
MediaWiki is free and open-source wiki software originally developed by Magnus Manske for use on Wikipedia on January 25, 2002, and further improved by Lee Daniel Crocker,[5][6] after which development has been coordinated by the Wikimedia Foundation. It powers several wiki hosting websites across the Internet, as well as most websites hosted by the Wikimedia Foundation including Wikipedia, Wiktionary, Wikimedia Commons, Wikiquote, Meta-Wiki and Wikidata, which define a large part of the set requirements for the software.[7] Besides its usage on Wikimedia sites, MediaWiki has been used as a knowledge management and content management system on websites such as Fandom, wikiHow and major internal installations like Intellipedia and Diplopedia.
MediaWiki is written in the PHP programming language and stores all text content into a database. The software is optimized to efficiently handle large projects, which can have terabytes of content and hundreds of thousands of views per second.[7][8] Because Wikipedia is one of the world's largest and most visited websites, achieving scalability through multiple layers of caching and database replication has been a major concern for developers. Another major aspect of MediaWiki is its internationalization; its interface is available in more than 400 languages.[9] The software has hundreds of configuration settings[10] and more than 1,000 extensions available for enabling various features to be added or changed.[11]
MediaWiki provides a rich core feature set and a mechanism to attach extensions to provide additional functionality.
Due to the strong emphasis on multilingualism in the Wikimedia projects, internationalization and localization has received significant attention by developers. The user interface has been fully or partially translated into more than 400 languages on translatewiki.net,[9] and can be further customized by site administrators (the entire interface is editable through the wiki).
Several extensions, most notably those collected in the MediaWiki Language Extension Bundle, are designed to further enhance the multilingualism and internationalization of MediaWiki.
Installation of MediaWiki requires that the user have administrative privileges on a server running both PHP and a compatible type of SQL database. Some users find that setting up a virtual host is helpful if the majority of one's site runs under a framework (such as Zope or Ruby on Rails) that is largely incompatible with MediaWiki.[12] Cloud hosting can eliminate the need to deploy a new server.[13]
An installation PHP script is accessed via a web browser to initialize the wiki's settings. It prompts the user for a minimal set of required parameters, leaving further changes, such as enabling uploads,[14] adding a site logo,[15] and installing extensions, to be made by modifying configuration settings contained in a file called LocalSettings.php
.[16] Some aspects of MediaWiki can be configured through special pages or by editing certain pages; for instance, abuse filters can be configured through a special page,[17] and certain gadgets can be added by creating JavaScript pages in the MediaWiki namespace.[18] The MediaWiki community publishes a comprehensive installation guide.[19]
One of the earliest differences between MediaWiki (and its predecessor, UseModWiki) and other wiki engines was the use of "free links" instead of CamelCase. When MediaWiki was created, it was typical for wikis to require text like "WorldWideWeb" to create a link to a page about the World Wide Web; links in MediaWiki, on the other hand, are created by surrounding words with double square brackets, and any spaces between them are left intact, e.g. [[World Wide Web]]
. This change was logical for the purpose of creating an encyclopedia, where accuracy in titles is important.
MediaWiki uses an extensible[20] lightweight wiki markup designed to be easier to use and learn than HTML. Tools exist for converting content such as tables between MediaWiki markup and HTML.[21] Efforts have been made to create a MediaWiki markup spec, but a consensus seems to have been reached that Wikicode requires context-sensitive grammar rules.[22][23] The following side-by-side comparison illustrates the differences between wiki markup and HTML:
MediaWiki syntax (the "behind the scenes" code used to add formatting to text) |
HTML equivalent (another type of "behind the scenes" code used to add formatting to text) |
Rendered output (seen onscreen by a site viewer) |
---|---|---|
====A dialogue====
"Take some more [[tea]]," the March Hare said to Alice, very earnestly.
"I've had nothing yet," Alice replied in an offended tone: "so I can't take more."
"You mean you can't take ''less''," said the Hatter: "it's '''very''' easy to take ''more'' than nothing."
|
<h4>A dialogue</h4>
<p>"Take some more <a href="/wiki/Tea" title="Tea">tea</a>," the March Hare said to Alice, very earnestly.</p> <br>
<p>"I've had nothing yet," Alice replied in an offended tone: "so I can't take more."</p> <br>
<p>"You mean you can't take <i>less</i>," said the Hatter: "it's <b>very</b> easy to take <i>more</i> than nothing."</p>
|
A dialogue
"Take some more tea," the March Hare said to Alice, very earnestly. "I've had nothing yet," Alice replied in an offended tone: "so I can't take more." "You mean you can't take less," said the Hatter: "it's very easy to take more than nothing." |
(Quotation above from Alice's Adventures in Wonderland by Lewis Carroll)
MediaWiki's default page-editing tools have been described as somewhat challenging to learn.[24] A survey of students assigned to use a MediaWiki-based wiki found that when they were asked an open question about main problems with the wiki, 24% cited technical problems with formatting, e.g. "Couldn't figure out how to get an image in. Can't figure out how to show a link with words; it inserts a number."[25]
To make editing long pages easier, MediaWiki allows the editing of a subsection of a page (as identified by its header). A registered user can also indicate whether or not an edit is minor. Correcting spelling, grammar or punctuation are examples of minor edits, whereas adding paragraphs of new text is an example of a non-minor edit.
Sometimes while one user is editing, a second user saves an edit to the same part of the page. Then, when the first user attempts to save the page, an edit conflict occurs. The second user is then given an opportunity to merge their content into the page as it now exists following the first user's page save.
MediaWiki's user interface has been localized in many different languages. A language for the wiki content itself can also be set, to be sent in the "Content-Language" HTTP header and "lang" HTML attribute.
VisualEditor has its own integrated wikitext editing interface known as 2017 wikitext editor, the older editing interface is known as 2010 wikitext editor.
MediaWiki has an extensible web API (application programming interface) that provides direct, high-level access to the data contained in the MediaWiki databases. Client programs can use the API to log in, get data, and post changes. The API supports thin web-based JavaScript clients and end-user applications (such as vandal-fighting tools). The API can be accessed by the backend of another web site.[26] An extensive Python bot library, Pywikibot,[27] and a popular semi-automated tool called AutoWikiBrowser, also interface with the API.[28] The API is accessed via URLs such as https://en.wikipedia.org/w/api.php?action=query&list=recentchanges
. In this case, the query would be asking Wikipedia for information relating to the last 10 edits to the site. One of the perceived advantages of the API is its language independence; it listens for HTTP connections from clients and can send a response in a variety of formats, such as XML, serialized PHP, or JSON.[29] Client code has been developed to provide layers of abstraction to the API.[30]
Among the features of MediaWiki to assist in tracking edits is a Recent Changes feature that provides a list of recent edits to the wiki. This list contains basic information about those edits such as the editing user, the edit summary, the page edited, as well as any tags (e.g. "possible vandalism")[31] added by customizable abuse filters and other extensions to aid in combating unhelpful edits.[32] On more active wikis, so many edits occur that it is hard to track Recent Changes manually. Anti-vandal software, including user-assisted tools,[33] is sometimes employed on such wikis to process Recent Changes items. Server load can be reduced by sending a continuous feed of Recent Changes to an IRC channel that these tools can monitor, eliminating their need to send requests for a refreshed Recent Changes feed to the API.[34][35]
Another important tool is watchlisting. Each logged-in user has a watchlist to which the user can add whatever pages he or she wishes. When an edit is made to one of those pages, a summary of that edit appears on the watchlist the next time it is refreshed.[36] As with the recent changes page, recent edits that appear on the watchlist contain clickable links for easy review of the article history and specific changes made.
There is also the capability to review all edits made by any particular user. In this way, if an edit is identified as problematic, it is possible to check the user's other edits for issues.
MediaWiki allows one to link to specific versions of articles. This has been useful to the scientific community, in that expert peer reviewers could analyse articles, improve them and provide links to the trusted version of that article.[37]
Navigation through the wiki is largely through internal wikilinks. MediaWiki's wikilinks implement page existence detection, in which a link is colored blue if the target page exists on the local wiki and red if it does not. If a user clicks on a red link, they are prompted to create an article with that title. Page existence detection makes it practical for users to create "wikified" articles—that is, articles containing links to other pertinent subjects—without those other articles being yet in existence.
Interwiki links function much the same way as namespaces. A set of interwiki prefixes can be configured to cause, for instance, a page title of wikiquote:Jimbo Wales
to direct the user to the Jimbo Wales article on Wikiquote.[38] Unlike internal wikilinks, interwiki links lack page existence detection functionality, and accordingly there is no way to tell whether a blue interwiki link is broken or not.
Interlanguage links are the small navigation links that show up in the sidebar in most MediaWiki skins that connect an article with related articles in other languages within the same Wiki family. This can provide language-specific communities connected by a larger context, with all wikis on the same server or each on its own server.[39]
Previously, Wikipedia used interlanguage links to link an article to other articles on the same topic in other editions of Wikipedia. This was superseded by the launch of Wikidata.[40]
Page tabs are displayed at the top of pages. These tabs allow users to perform actions or view pages that are related to the current page. The available default actions include viewing, editing, and discussing the current page. The specific tabs displayed depend on whether the user is logged into the wiki and whether the user has sysop privileges on the wiki. For instance, the ability to move a page or add it to one's watchlist is usually restricted to logged-in users. The site administrator can add or remove tabs by using JavaScript or installing extensions.[41]
Each page has an associated history page from which the user can access every version of the page that has ever existed and generate diffs between two versions of his choice. Users' contributions are displayed not only here, but also via a "user contributions" option on a sidebar. In a 2004 article, Carl Challborn and Teresa Reimann noted that "While this feature may be a slight deviation from the collaborative, 'ego-less' spirit of wiki purists, it can be very useful for educators who need to assess the contribution and participation of individual student users."[42]
MediaWiki provides many features beyond hyperlinks for structuring content. One of the earliest such features is namespaces. One of Wikipedia's earliest problems had been the separation of encyclopedic content from pages pertaining to maintenance and communal discussion, as well as personal pages about encyclopedia editors. Namespaces are prefixes before a page title (such as "User:
" or "Talk:
") that serve as descriptors for the page's purpose and allow multiple pages with different functions to exist under the same title. For instance, a page titled "[[The Terminator]]
", in the default namespace, could describe the 1984 movie starring Arnold Schwarzenegger, while a page titled "[[User:The Terminator]]
" could be a profile describing a user who chooses this name as a pseudonym. More commonly, each namespace has an associated "Talk:
" namespace, which can be used to discuss its contents, such as "User talk:
" or "Template talk:
". The purpose of having discussion pages is to allow content to be separated from discussion surrounding the content.[43][44]
Namespaces can be viewed as folders that separate different basic types of information or functionality. Custom namespaces can be added by the site administrators. There are 16 namespaces by default for content, with 2 "pseudo-namespaces" used for dynamically generated "Special:
" pages and links to media files. Each namespace on MediaWiki is numbered: content page namespaces have even numbers and their associated talk page namespaces have odd numbers.[45]
Users can create new categories and add pages and files to those categories by appending one or more category tags to the content text. Adding these tags creates links at the bottom of the page that take the reader to the list of all pages in that category, making it easy to browse related articles.[46] The use of categorization to organize content has been described as a combination of:
In addition to namespaces, content can be ordered using subpages. This simple feature provides automatic breadcrumbs of the pattern [[Page title/Subpage title]]
from the page after the slash (in this case, "Subpage title") to the page before the slash (in this case, "Page title").
If the feature is enabled, users can customize their stylesheets and configure client-side JavaScript to be executed with every pageview. On Wikipedia, this has led to a large number of additional tools and helpers developed through the wiki and shared among users. For instance, navigation popups is a custom JavaScript tool that shows previews of articles when the user hovers over links and also provides shortcuts for common maintenance tasks.[48]
The entire MediaWiki user interface can be edited through the wiki itself by users with the necessary permissions (typically called "administrators"). This is done through a special namespace with the prefix "MediaWiki:", where each page title identifies a particular user interface message. Using an extension,[49] it is also possible for a user to create personal scripts, and to choose whether certain sitewide scripts should apply to them by toggling the appropriate options in the user preferences page.
The "MediaWiki:" namespace was originally also used for creating custom text blocks that could then be dynamically loaded into other pages using a special syntax. This content was later moved into its own namespace, "Template:".
Templates are text blocks that can be dynamically loaded inside another page whenever that page is requested. The template is a special link in double curly brackets (for example "Disputed
"), which calls the template (in this case located at Template:Disputed) to load in place of the template call.
Templates are structured documents containing attribute–value pairs. They are defined with parameters, to which are assigned values when transcluded on an article page. The name of the parameter is delimited from the value by an equals sign. A class of templates known as infoboxes is used on Wikipedia to collect and present a subset of information about its subject, usually on the top (mobile view) or top right-hand corner (desktop view) of the document.
Pages in other namespaces can also be transcluded as templates. In particular, a page in the main namespace can be transcluded by prefixing its title with a colon; for example, :MediaWiki
transcludes the article "MediaWiki" from the main namespace. Also, it is possible to mark the portions of a page that should be transcluded in several ways, the most basic of which are:[50]
<noinclude>...</noinclude>
, which marks content that is not to be transcluded;<includeonly>...</includeonly>
, which marks content that is not rendered unless it is transcluded;<onlyinclude>...</onlyinclude>
, which marks content that is to be the only content transcluded.A related method, called template substitution (called by adding subst:
at the beginning of a template link) inserts the contents of the template into the target page (like a copy and paste operation), instead of loading the template contents dynamically whenever the page is loaded. This can lead to inconsistency when using templates, but may be useful in certain cases, and in most cases requires fewer server resources (the actual amount of savings can vary depending on wiki configuration and the complexity of the template).
Templates have found many different uses. Templates enable users to create complex table layouts that are used consistently across multiple pages, and where only the content of the tables gets inserted using template parameters. Templates are frequently used to identify problems with a Wikipedia article by putting a template in the article. This template then outputs a graphical box stating that the article content is disputed or in need of some other attention, and also categorize it so that articles of this nature can be located. Templates are also used on user pages to send users standard messages welcoming them to the site,[51] giving them awards for outstanding contributions,[52][53] warning them when their behavior is considered inappropriate,[54] notifying them when they are blocked from editing,[55] and so on.
MediaWiki offers flexibility in creating and defining user groups. For instance, it would be possible to create an arbitrary "ninja" group that can block users and delete pages, and whose edits are hidden by default in the recent changes log. It is also possible to set up a group of "autoconfirmed" users that one becomes a member of after making a certain number of edits and waiting a certain number of days.[56] Some groups that are enabled by default are bureaucrats and sysops. Bureaucrats have the power to change other users' rights. Sysops have power over page protection and deletion and the blocking of users from editing. MediaWiki's available controls on editing rights have been deemed sufficient for publishing and maintaining important documents such as a manual of standard operating procedures in a hospital.[57]
MediaWiki comes with a basic set of features related to restricting access, but its original and ongoing design is driven by functions that largely relate to content, not content segregation. As a result, with minimal exceptions (related to specific tools and their related "Special" pages), page access control has never been a high priority in core development and developers have stated that users requiring secure user access and authorization controls should not rely on MediaWiki, since it was never designed for these kinds of situations. For instance, it is extremely difficult to create a wiki where only certain users can read and access some pages.[58] Here, wiki engines like Foswiki, MoinMoin and Confluence provide more flexibility by supporting advanced security mechanisms like access control lists.
The MediaWiki codebase contains various hooks using callback functions to add additional PHP code in an extensible way. This allows developers to write extensions without necessarily needing to modify the core or having to submit their code for review. Installing an extension typically consists of adding a line to the configuration file, though in some cases additional changes such as database updates or core patches are required.
Five main extension points were created to allow developers to add features and functionalities to MediaWiki. Hooks are run every time a certain event happens; for instance, the ArticleSaveComplete
hook occurs after a save article request has been processed.[59] This can be used, for example, by an extension that notifies selected users whenever a page edit occurs on the wiki from new or anonymous users.[60] New tags can be created to process data with opening and closing tags (<newtag>...</newtag>
).[61] Parser functions can be used to create a new command (...
).[62] New special pages can be created to perform a specific function. These pages are dynamically generated. For example, a special page might show all pages that have one or more links to an external site or it might create a form providing user submitted feedback.[63] Skins allow users to customize the look and feel of MediaWiki.[64] A minor extension point allows the use of Amazon S3 to host image files.[65]
Among the most popular extensions is a parser function extension, ParserFunctions, which allows different content to be rendered based on the result of conditional statements.[66] These conditional statements can perform functions such as evaluating whether a parameter is empty, comparing strings, evaluating mathematical expressions, and returning one of two values depending on whether a page exists. It was designed as a replacement for a notoriously inefficient template called Qif.[67] Schindler recounts the history of the ParserFunctions extension as follows:[68]
In 2006 some Wikipedians discovered that through an intricate and complicated interplay of templating features and CSS they could create conditional wiki text, i.e. text that was displayed if a template parameter had a specific value. This included repeated calls of templates within templates, which bogged down the performance of the whole system. The developers faced the choice of either disallowing the spreading of an obviously desired feature by detecting such usage and explicitly disallowing it within the software or offering an efficient alternative. The latter was done by Tim Starling, who announced the introduction of parser functions, wiki text that calls functions implemented in the underlying software. At first, only conditional text and the computation of simple mathematical expressions were implemented, but this already increased the possibilities for wiki editors enormously. With time further parser functions were introduced, finally leading to a framework that allowed the simple writing of extension functions to add arbitrary functionalities, like e.g. geo-coding services or widgets. This time the developers were clearly reacting to the demand of the community, being forced either to fight the solution of the issue that the community had (i.e. conditional text), or offer an improved technical implementation to replace the previous practice and achieve an overall better performance.
Another parser functions extension, StringFunctions, was developed to allow evaluation of string length, string position, and so on. Wikimedia communities, having created awkward workarounds to accomplish the same functionality,[69] clamored for it to be enabled on their projects.[70] Much of its functionality was eventually integrated into the ParserFunctions extension,[71] albeit disabled by default and accompanied by a warning from Tim Starling that enabling string functions would allow users "to implement their own parsers in the ugliest, most inefficient programming language known to man: MediaWiki wikitext with ParserFunctions."[72]
Since 2012 an extension, Scribunto, has existed that allows for the creation of "modules"—wiki pages written in the scripting language Lua—which can then be run within templates and standard wiki pages. Scribunto has been installed on Wikipedia and other Wikimedia sites since 2013 and is used heavily on those sites. Scribunto code runs significantly faster than corresponding wikitext code using ParserFunctions.[73]
Another very popular extension is a citation extension that enables footnotes to be added to pages using inline references.[74] This extension has, however, been criticized for being difficult to use and requiring the user to memorize complex syntax. A gadget called RefToolbar attempts to make it easier to create citations using common templates. MediaWiki has some extensions that are well-suited for academia, such as mathematics extensions[75] and an extension that allows molecules to be rendered in 3D.[76]
A generic Widgets extension exists that allows MediaWiki to integrate with virtually anything. Other examples of extensions that could improve a wiki are category suggestion extensions[77] and extensions for inclusion of Flash Videos,[78] YouTube videos,[79] and RSS feeds.[80] Metavid, a site that archives video footage of the U.S. Senate and House floor proceedings, was created using code extending MediaWiki into the domain of collaborative video authoring.[81]
There are many spambots that search the web for MediaWiki installations and add linkspam to them, despite the fact that MediaWiki uses the nofollow attribute to discourage such attempts at search engine optimization.[82] Part of the problem is that third party republishers, such as mirrors, may not independently implement the nofollow tag on their websites, so marketers can still get PageRank benefit by inserting links into pages when those entries appear on third party websites.[83] Anti-spam extensions have been developed to combat the problem by introducing CAPTCHAs,[84] blacklisting certain URLs,[85] and allowing bulk deletion of pages recently added by a particular user.[86]
MediaWiki comes pre-installed with a standard text-based search. Extensions exist to let MediaWiki use more sophisticated third-party search engines, including Elasticsearch (which since 2014 has been in use on Wikipedia), Lucene[87] and Sphinx.[88]
Various MediaWiki extensions have also been created to allow for more complex, faceted search, on both data entered within the wiki and on metadata such as pages' revision history.[89][90] Semantic MediaWiki is one such extension.[91][92]
Various extensions to MediaWiki support rich content generated through specialized syntax. These include mathematical formulas using LaTeX, graphical timelines over mathematical plotting, musical scores and Egyptian hieroglyphs.
The software supports a wide variety of uploaded media files, and allows image galleries and thumbnails to be generated with relative ease. There is also support for Exif metadata. MediaWiki operates the Wikimedia Commons, one of the largest free content media archives.
For WYSIWYG editing, VisualEditor is available to use in MediaWiki which simplifying editing process for editors and has been bundled since MediaWiki 1.35.[93] Other extensions exist for handling WYSIWYG editing to different degrees.[94]
MediaWiki can use either the MySQL/MariaDB, PostgreSQL or SQLite relational database management system. Support for Oracle Database and Microsoft SQL Server has been dropped since MediaWiki 1.34.[95] A MediaWiki database contains several dozen tables, including a page
table that contains page titles, page ids, and other metadata;[96] and a revision
table to which is added a new row every time an edit is made, containing the page id, a brief textual summary of the change performed, the user name of the article editor (or its IP address the case of an unregistered user) and a timestamp.[97][98]
In a 4½ year period prior to 2008, the MediaWiki database had 170 schema versions.[99] Possibly the largest schema change was done in 2005 with MediaWiki 1.5, when the storage of metadata was separated from that of content, to improve performance flexibility. When this upgrade was applied to Wikipedia, the site was locked for editing, and the schema was converted to the new version in about 22 hours. Some software enhancement proposals, such as a proposal to allow sections of articles to be watched via watchlist, have been rejected because the necessary schema changes would have required excessive Wikipedia downtime.[100]
Because it is used to run one of the highest-traffic sites on the Web, Wikipedia, MediaWiki's performance and scalability have been highly optimized.[101] MediaWiki supports Squid, load-balanced database replication, client-side caching, memcached or table-based caching for frequently accessed processing of query results, a simple static file cache, feature-reduced operation, revision compression, and a job queue for database operations. MediaWiki developers have attempted to optimize the software by avoiding expensive algorithms, database queries, etc., caching every result that is expensive and has temporal locality of reference, and focusing on the hot spots in the code through profiling.[102]
MediaWiki code is designed to allow for data to be written to a read-write database and read from read-only databases, although the read-write database can be used for some read operations if the read-only databases are not yet up to date. Metadata, such as article revision history, article relations (links, categories etc.), user accounts and settings can be stored in core databases and cached; the actual revision text, being more rarely used, can be stored as append-only blobs in external storage. The software is suitable for the operation of large-scale wiki farms such as Wikimedia, which had about 800 wikis as of August 2011. However, MediaWiki comes with no built-in GUI to manage such installations.
Empirical evidence shows most revisions in MediaWiki databases tend to differ only slightly from previous revisions. Therefore, subsequent revisions of an article can be concatenated and then compressed, achieving very high data compression ratios of up to 100×.[102]
For more information on the architecture, such as how it stores wikitext and assembles a page, see External links.
The parser serves as the de facto standard for the MediaWiki syntax, as no formal syntax has been defined. Due to this lack of a formal definition, it has been difficult to create WYSIWYG editors for MediaWiki, although several WYSIWYG extensions do exist, including the popular VisualEditor.
MediaWiki is not designed to be a suitable replacement for dedicated online forum or blogging software,[103] although extensions do exist to allow for both of these.[104][105]
It is common for new MediaWiki users to make certain mistakes, such as forgetting to sign posts with four tildes (~~~~),[106] or manually entering a plaintext signature,[107] due to unfamiliarity with the idiosyncratic particulars involved in communication on MediaWiki discussion pages. On the other hand, the format of these discussion pages has been cited as a strength by one educator, who stated that it provides more fine-grain capabilities for discussion than traditional threaded discussion forums. For example, instead of 'replying' to an entire message, the participant in a discussion can create a hyperlink to a new wiki page on any word from the original page. Discussions are easier to follow since the content is available via hyperlinked wiki page, rather than a series of reply messages on a traditional threaded discussion forum. However, except in few cases, students were not using this capability, possibly because of their familiarity with the traditional linear discussion style and a lack of guidance on how to make the content more 'link-rich'.[108]
MediaWiki by default has little support for the creation of dynamically assembled documents, or pages that aggregate data from other pages. Some research has been done on enabling such features directly within MediaWiki.[109] The Semantic MediaWiki extension provides these features. It is not in use on Wikipedia, but in more than 1,600 other MediaWiki installations.[110] The Wikibase Repository and Wikibase Repository client are however implemented in Wikidata and Wikipedia respectively, and to some extent provides semantic web features, and linking of centrally stored data to infoboxes in various Wikipedia articles.
Upgrading MediaWiki is usually fully automated, requiring no changes to the site content or template programming. Historically troubles have been encountered when upgrading from significantly older versions.[111]
MediaWiki developers have enacted security standards, both for core code and extensions.[112] SQL queries and HTML output are usually done through wrapper functions that handle validation, escaping, filtering for prevention of cross-site scripting and SQL injection.[113] Many security issues have had to be patched after a MediaWiki version release,[114] and accordingly MediaWiki.org states, "The most important security step you can take is to keep your software up to date" by subscribing to the announcement mailing list and installing security updates that are announced.[115]
Support for MediaWiki users consists of:
MediaWiki is free and open-source and is distributed under the terms of the GNU General Public License version 2 or any later version. Its documentation, located at its official website at www.mediawiki.org, is released under the Creative Commons BY-SA 4.0 license, with a set of help pages intended to be freely copied into fresh wiki installations and/or distributed with MediaWiki software in the public domain instead to eliminate legal issues for wikis with other licenses.[119][120] MediaWiki's development has generally favored the use of open-source media formats.[121]
MediaWiki has an active volunteer community for development and maintenance. MediaWiki developers are spread around the world, though with a majority in the United States and Europe. Face-to-face meetings and programming sessions for MediaWiki developers have been held once or several times a year since 2004.[122]
Anyone can submit patches to the project's Git/Gerrit repository.[123] There are also paid programmers who primarily develop projects for the Wikimedia Foundation. MediaWiki developers participate in the Google Summer of Code by facilitating the assignment of mentors to students wishing to work on MediaWiki core and extension projects.[124] During the year prior to November 2012, there were about two hundred developers who had committed changes to the MediaWiki core or extensions.[125] Major MediaWiki releases are generated approximately every six months by taking snapshots of the development branch, which is kept continuously in a runnable state;[126] minor releases, or point releases, are issued as needed to correct bugs (especially security problems). MediaWiki is developed on a continuous integration development model, in which software changes are pushed live to Wikimedia sites on regular basis.[126] MediaWiki also has a public bug tracker, phabricator.wikimedia.org, which runs Phabricator. The site is also used for feature and enhancement requests.
When Wikipedia was launched in January 2001, it ran on an existing wiki software system, UseModWiki. UseModWiki is written in the Perl programming language, and stores all wiki pages in text (.txt) files. This software soon proved to be limiting, in both functionality and performance. In mid-2001, Magnus Manske—a developer and student at the University of Cologne, as well as a Wikipedia editor—began working on new software that would replace UseModWiki, specifically designed for use by Wikipedia. This software was written in the PHP scripting language, and stored all of its information in a MySQL database. The new software was largely developed by August 24, 2001, and a test wiki for it was established shortly thereafter.
The first full implementation of this software was the new Meta Wikipedia on November 9, 2001. There was a desire to have it implemented immediately on the English-language Wikipedia.[127] However, Manske was apprehensive about any potential bugs harming the nascent website during the period of the final exams he had to complete immediately prior to Christmas;[128] this led to the launch on the English-language Wikipedia being delayed until January 25, 2002. The software was then, gradually, deployed on all the Wikipedia language sites of that time. This software was referred to as "the PHP script" and as "phase II", with the name "phase I", retroactively given to the use of UseModWiki.
Increasing usage soon caused load problems to arise again, and soon after, another rewrite of the software began; this time being done by Lee Daniel Crocker, which became known as "phase III". This new software was also written in PHP, with a MySQL backend, and kept the basic interface of the phase II software, but with the added functionality of a wider scalability. The "phase III" software went live on Wikipedia in July 2002.
The Wikimedia Foundation was announced on June 20, 2003. In July, Wikipedia contributor Daniel Mayer suggested the name "MediaWiki" for the software, as a play on "Wikimedia".[129] The MediaWiki name was gradually phased in, beginning in August 2003. The name has frequently caused confusion due to its (intentional) similarity to the "Wikimedia" name (which itself is similar to "Wikipedia").[130] The first version of MediaWiki, 1.1, was released in December 2003.
The old product logo was created by Erik Möller, using a flower photograph taken by Florence Nibart-Devouard, and was originally submitted to the logo contest for a new Wikipedia logo, held from July 20 to August 27, 2003.[131][132] The logo came in third place, and was chosen to represent MediaWiki rather than Wikipedia, with the second place logo being used for the Wikimedia Foundation.[133] The double square brackets ([[ ]]) symbolize the syntax MediaWiki uses for creating hyperlinks to other wiki pages; while the sunflower represents the diversity of content on Wikipedia, its constant growth, and the wilderness.[134]
Later, Brooke Vibber, the chief technical officer of the Wikimedia Foundation,[135] took up the role of release manager.[136][101]
Major milestones in MediaWiki's development have included: the categorization system (2004); parser functions, (2006); Flagged Revisions, (2008);[68] the "ResourceLoader", a delivery system for CSS and JavaScript (2011);[137] and the VisualEditor, a "what you see is what you get" (WYSIWYG) editing platform (2013).[138]
The contest of designing a new logo was initiated on June 22, 2020, as the old logo was a bitmap image and had "high details", leading to problems when rendering at high and low resolutions, respectively. After two rounds of voting, the new and current MediaWiki logo designed by Serhio Magpie was selected on October 24, 2020, and officially adopted on April 1, 2021.[139]
MediaWiki's most famous use has been in Wikipedia and, to a lesser degree, the Wikimedia Foundation's other projects. Fandom, a wiki hosting service formerly known as Wikia, runs on MediaWiki. Other public wikis that run on MediaWiki include wikiHow and SNPedia. WikiLeaks began as a MediaWiki-based site, but is no longer a wiki.
A number of alternative wiki encyclopedias to Wikipedia run on MediaWiki, including Citizendium, Metapedia, Scholarpedia and Conservapedia. MediaWiki is also used internally by a large number of companies, including Novell and Intel.[140][141]
Notable usages of MediaWiki within governments include Intellipedia, used by the United States Intelligence Community, Diplopedia, used by the United States Department of State, and milWiki, a part of milSuite used by the United States Department of Defense. United Nations agencies such as the United Nations Development Programme and INSTRAW chose to implement their wikis using MediaWiki, because "this software runs Wikipedia and is therefore guaranteed to be thoroughly tested, will continue to be developed well into the future, and future technicians on these wikis will be more likely to have exposure to MediaWiki than any other wiki software."[142]
The Free Software Foundation uses MediaWiki to implement the LibrePlanet site.[143]
Users of online collaboration software are familiar with MediaWiki's functions and layout due to its noted use on Wikipedia. A 2006 overview of social software in academia observed that "Compared to other wikis, MediaWiki is also fairly aesthetically pleasing, though simple, and has an easily customized side menu and stylesheet."[144] However, in one assessment in 2006, Confluence was deemed to be a superior product due to its very usable API and ability to better support multiple wikis.[76]
A 2009 study at the University of Hong Kong compared TWiki to MediaWiki. The authors noted that TWiki has been considered as a collaborative tool for the development of educational papers and technical projects, whereas MediaWiki's most noted use is on Wikipedia. Although both platforms allow discussion and tracking of progress, TWiki has a "Report" part that MediaWiki lacks. Students perceived MediaWiki as being easier to use and more enjoyable than TWiki. When asked whether they recommended using MediaWiki for knowledge management course group project, 15 out of 16 respondents expressed their preference for MediaWiki giving answers of great certainty, such as "of course", "for sure".[145] TWiki and MediaWiki both have flexible plug-in architecture.[146]
A 2009 study that compared students' experience with MediaWiki to that with Google Docs found that students gave the latter a much higher rating on user-friendly layout.[147]
A 2021 study conducted by the Brazilian Nuclear Engineering Institute compared a MediaWiki-based knowledge management system against two others that were based on DSpace and Open Journal Systems, respectively.[148] It highlighted ease of use as an advantage of the MediaWiki-based system, noting that because the Wikimedia Foundation had been developing MediaWiki for a site aimed at the general public (Wikipedia), "its user interface was designed to be more user-friendly from start, and has received large user feedback over a long time", in contrast to DSpace's and OJS's focus on niche audiences.[148]
488 languages (not including languages that are supported but have no translations)
Search engine optimisation consultants analyze your website and its performance, identify issues, and recommend strategies to improve your search rankings. They provide guidance on keyword selection, on-page optimization, link building, and content strategy to increase visibility and attract more traffic.
Local SEO services in Sydney focus on optimizing a business's online presence to attract local customers. This includes claiming local business listings, optimizing Google My Business profiles, using location-specific keywords, and ensuring consistent NAP (Name, Address, Phone) information across the web.
SEO agencies in Sydney typically offer comprehensive services such as keyword research, technical audits, on-page and off-page optimization, content creation, and performance tracking. Their goal is to increase your site's search engine rankings and drive more targeted traffic to your website.
A local SEO agency specializes in improving a business's visibility within a specific geographic area. They focus on optimizing local citations, managing Google My Business profiles, and targeting location-based keywords to attract nearby customers.
SEO packages in Australia typically bundle essential optimization services such as keyword research, technical audits, content creation, and link building at a set price. They are designed to simplify the process, provide consistent results, and help businesses of all sizes improve their online visibility.