Keyword placement is a key aspect of on-page SEO that can directly influence a website's visibility in search engine results. When used effectively, keywords help search engines determine the relevance of a page to a user's query. However, it's not just about inserting keywords anywhere it's about placing them in strategic locations that maximize their impact. For example, including primary keywords in the title tag and meta description helps search engines and users understand the page's topic at a glance. Within the content, using keywords naturally in headers, subheadings, and the first 100 words reinforces the page's relevance without resorting to keyword stuffing. Additionally, well-placed keywords in image alt text and internal links further signal to search engines what the page is about. The key to effective keyword placement is maintaining a balance between optimizing for search engines and providing a positive experience for readers. By weaving keywords seamlessly into high-quality, informative content, businesses can improve their search rankings while keeping their audience engaged and satisfied.